1982 Chilean Telethon
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1982 Chilean Telethon
The 1982 Chilean telethon was the fifth version of the solidarity campaign conducted in Chile, which took place on the 10th and 11 December 1982. The theme of this edition was ''"The Last Step, The Most Important"'', as it was supposed to be the last time the telethon would be produced as it was originally estimated that only 5 editions would be needed, but because of economic needs others would follow, after a 3-year gap. The poster boy was Francisco Muñoz. It was performed at the Teatro Casino Las Vegas in Santiago. The goal was achieved with the sum of $263,402,022. Sponsors Transmission * Telenorte Telenorte is a Chilean Television brand, launched as a TV network in 1966, closed in 2001 and relaunched through streaming since the 2010s. The network had stations in Arica, Iquique, Antofagasta and La Serena. History Creation, suspension and ... * UCV Televisión * Televisión Nacional de Chile * Teleonce Universidad de Chile * Universidad Católica de Chile Te ...
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Logo Teletón
A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark. In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond), as opposed to a Typographic ligature, ligature, which is two or more letters joined, but not forming a word. By extension, the term was also used for a uniquely set and arranged typeface or colophon (publishing), colophon. At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand.Wheeler, Alina. ''Designing Brand Identity'' © 2006 John Wiley & Sons, Inc. (page 4) Etymology Online Etymology Dictionary, Douglas Harper's Online Etymology Dictionary states that the term 'logo' used in 1937 "probably a shortening of logogram". History Numerous inv ...
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Soprole
Soprole or Sociedad de Productores de Leche is a Chilean maker of dairy products. Under the Soprole brand, the company markets yogurt, milk, desserts, Jelly and butter. It is a subsidiary of Fonterra. History Soprole was created in 1948, initially as a milk, cheese and butter producer. In the 1970s, it diversified its production into more value-added products like juices, pastries and yogurt. Juan Luis Undurraga Aninat, one of the founders, acquired the shares of other investors allowing him to control more than 40 percent of the company. In 1986, The New Zealand Dairy Board, now part of Fonterra, acquired more than 50 percent of Soprole's shares, giving it majority control. That same year, Juan Luis Undurraga Aninat transferred his shares of the company to create the Fundación Isabel Aninat. Under the control of the New Zealand Dairy Board, Soprole bought out some of its competitors like Lácteos Pirque in 1994 and Dos Álamos in 1997. Today, 76 percent of the Chilean dai ...
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Canal 13 (Chile)
Canal 13 is a Chilean free-to-air television channel. It was launched on 21 August 1959, on VHF channel 2 of Santiago, in a broadcast led by a group of engineers from the Pontifical Catholic University of Chile. Subsequently, the TV station moved its frequency to VHF channel 13, which gave rise to its current name. In its beginnings, one of its most important milestones was the broadcast of the 1962 FIFA World Cup, held in Chile. Owned by the Andrónico Luksic Craig, Luksic Group, Canal 13 is the second oldest television station in Chile. It was named ''Corporación de Televisión de la Pontificia Universidad Católica de Chile'' (Television Corporation of the Pontifical Catholic University of Chile) until 2010. However, the station is known in Chile as El 13 (the thirteenth) since its inception. Its central studios are located in the ''Eleodoro Rodríguez Matte Television Centre'', which houses the channel's production and broadcast facilities since the 1980s. The complex is l ...
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Chilevisión
Chilevisión (often abbreviated as CHV) is a Chilean free-to-air television channel. It is the third oldest Chilean television network, owned by Paramount Networks Americas, being founded by the University of Chile on November 4, 1960. History Origins When the Institute for Electrical Research and Testing of the Faculty of Physical and Mathematical Sciences of the University of Chile informed the rector Juan Gómez Millas, in 1959, that the experiments were already sufficiently advanced to attempt the permanent operation of a canal, this instructs the Secretary-General, Álvaro Bunster, to establish the corresponding contact with the engineers and to provide the necessary elements for its start-up. Thus, from the very beginning, Channel 9 is assumed as an institutional project of the rectory. Within the University Council, diverse positions were expressed. The deans of the more traditional faculties viewed the initiative with reluctance. They rejected the idea that "the unive ...
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Televisión Nacional De Chile
Televisión Nacional de Chile (TVN) is a Chilean public service broadcaster. It was founded by order of President Eduardo Frei Montalva and it was launched nationwide on 18 September 1969. Since then, the company has been reorganized on several occasions and its operations areas have increased over the years, becoming one of the leading television broadcaster in Chile and South America. The law 17 377 of 1970 established that TVN must be a public, autonomous, pluralistic and representative public service. TVN's public mission determines the obligation to promote the national cultural identity, the values of democracy, human rights, care for the environment and respect for diversity. Furthermore, Televisión Nacional governs the programming of its services according to criteria established by the National Television Council (CNTV). Televisión Nacional has been a pioneer in introducing technological advances in Chile. It was the first television network to have national coverage ...
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UCV TV
TV+ (pronounced ''Te Ve Más'' or TV Más) is a Chilean free-to-air television channel. which is broadcast from Santiago. Previously known as the Television Corporation of the Pontifical Catholic University of Valparaíso or UCV Televisión, it was the oldest television station in the country and the only regional network outside of Santiago that had nationwide coverage. It started broadcasting on an experimental level in the Pontifical University of Valparaíso's buildings in 1957 and was officially launched in August 1959. In 2017, it moved its offices to the Agua Santa district in Viña del Mar. On 21 November 2018 at 5:00pm, the channel was rebranded as "TV+" and premiered a new graphical package. In late-November, the digital-terrestrial-television subchannel UCV 3 (controlled by the PUCV) would be rebranded as UCV Televisión, broadcasting from its original studios in Viña del Mar. In recent years, the television station's audience share started to plummet. In 2016, the Po ...
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Telenorte
Telenorte is a Chilean Television brand, launched as a TV network in 1966, closed in 2001 and relaunched through streaming since the 2010s. The network had stations in Arica, Iquique, Antofagasta and La Serena. History Creation, suspension and re-launch (1966-1978) Telenorte emerged in April 1982, when the Radio and Television Network of then University of the North was privatised, although its original name was Educational Network of the University of the North (''Red Educativa de la Universidad del Norte''), with a single frequency (Channel 3 in Antofagasta) which started in definitive form on 14 February 1973, although experimental transmissions began on November 11, 1966. The premiere broadcast was attended by the then rector of the University of the North, Carlos Aldunate, writers Andrés Sabella, Marta Blanco and María Elena Gertner, and sports commentator Julio Martínez, the latter through a program recorded on Santiago's Canal 13. On March 18, 1967, after its expe ...
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North Star
Polaris is a star in the northern circumpolar constellation of Ursa Minor. It is designated α Ursae Minoris ( Latinized to ''Alpha Ursae Minoris'') and is commonly called the North Star or Pole Star. With an apparent magnitude that fluctuates around 1.98, it is the brightest star in the constellation and is readily visible to the naked eye at night. The position of the star lies less than 1° away from the north celestial pole, making it the current northern pole star. The stable position of the star in the Northern Sky makes it useful for navigation. As the closest Cepheid variable its distance is used as part of the cosmic distance ladder. The revised '' Hipparcos'' stellar parallax gives a distance to Polaris of about , while the successor mission ''Gaia'' gives a distance of about . Calculations by other methods vary widely. Although appearing to the naked eye as a single point of light, Polaris is a triple star system, composed of the primary, a yellow su ...
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Kodak
The Eastman Kodak Company (referred to simply as Kodak ) is an American public company that produces various products related to its historic basis in analogue photography. The company is headquartered in Rochester, New York, and is incorporated in New Jersey. Kodak provides packaging, functional printing, graphic communications, and professional services for businesses around the world. Its main business segments are Print Systems, Enterprise Inkjet Systems, Micro 3D Printing and Packaging, Software and Solutions, and Consumer and Film. It is best known for photographic film products. Kodak was founded by George Eastman and Henry A. Strong on May 23, 1892. During most of the 20th century, Kodak held a dominant position in photographic film. The company's ubiquity was such that its " Kodak moment" tagline entered the common lexicon to describe a personal event that deserved to be recorded for posterity. Kodak began to struggle financially in the late 1990s, as a result of th ...
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Procter & Gamble
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer health, personal care and hygiene products; these products are organized into several segments including beauty; grooming; health care; fabric & home care; and baby, feminine, & family care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages. P&G is incorporated in Ohio. In 2014, P&G recorded $83.1 billion in sales. On August 1, 2014, P&G announced it was streamlining the company, dropping and selling off around 100 brands from its product portfolio in order to focus on the remaining 65 brands, which produced 95% of the company's profits. A.G. Lafley, the company's chairman and CEO until October 2015, said the future P&G would be "a much simpler, much less complex company of leadi ...
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Nescafé
Nescafé is a brand of coffee made by Nestlé. It comes in many different forms. The name is a portmanteau of the words "Nestlé" and "café". Nestlé first introduced their flagship coffee brand in Switzerland on 1 April 1938. History Nestlé began developing a coffee brand in 1930, at the initiative of the Brazilian government, to help to preserve the substantial surplus of the annual Brazilian coffee harvest. Max Morgenthaler led the development project. Nestlé introduced the new product under the brand name "Nescafé" on 1 April 1938. Nescafé is a soluble powdered coffee that became an American staple during World War II. In 1965, Nestlé introduced a freeze-dried coffee brand called "Nescafé Gold" in Europe. In 1966, Nestlé developed a freeze-dried coffee brand under the name Taster's Choice. Marketing In the United States, Nestlé used the Nescafé name on its products until the late 1960s. Later, Nestlé introduced a new brand in Canada and the US called ''Taste ...
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Abcdin
Abcdin (AW-Beh-CEH-Deen) is a Chilean homeware Home accessories are furniture items which are easy to replace and easy to move, and include almost any items that are not strictly functionally necessary in a decorated space. These accessories include such items as curtains, sofa sets, cushions, t ...s chain. It was founded in 1950 as a subsidiary of Copec. Today, it is owned by Yaconí-Santa Cruz. History Early years (1950-1995) During the 1950s to promote the use of natural gas Empresas Copec began to sell products that needed natural gas such as stoves and heaters. In 1966 formal retail sales at ABC began under the name ''Abastible'' ("supplier"). The company sold ''Línea Blanca'' ("white line") products and appliances. In 1976, the private holding company ''Abastecedora de Combustibles Comercial Limitada'' ("Commercial Fuel Supplier Limited") created as the household products and homewares retail division and was subsequently renamed ABC. In from 1982 to 1989 ABC operation be ...
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