1970s Subcultures
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1970s Subcultures
Fashion in the 1970s was about individuality. In the early 1970s, ''Vogue'' proclaimed "There are no rules in the fashion game now" due to overproduction flooding the market with cheap synthetic clothing. Common items included mini skirts, bell-bottoms popularized by hippies, vintage clothing from the 1950s and earlier, and the androgynous glam rock and disco styles that introduced platform shoes, bright colors, glitter, and satin. New technologies brought advances in production through mass production, higher efficiency, generating higher standards and uniformity. Generally the most famous silhouette of the mid and late 1970s for both genders was that of tight on top and loose on bottom. The 1970s also saw the birth of the indifferent, anti-conformist casual chic approach to fashion, which consisted of sweaters, T-shirts, jeans and sneakers. The French designer Yves Saint Laurent and the American designer Halston both observed and embraced the changes that were happening in ...
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1960s In Fashion
In a decade that broke many traditions, adopted new cultures, and launched a new age of social movements, 1960s fashion had a nonconformist but stylish, trendy touch. Around the middle of the decade, new styles started to emerge from small villages and cities into urban centers, receiving media publicity, influencing '' haute couture'' creations of elite designers and the mass-market clothing manufacturers. Examples include the mini skirt, culottes, go-go boots, and more experimental fashions, less often seen on the street, such as curved PVC dresses and other PVC clothes. Mary Quant popularized the not mini skirt, and Jackie Kennedy introduced the pillbox hat; both became extremely popular. False eyelashes were worn by women throughout the 1960s. Hairstyles were a variety of lengths and styles. Psychedelic prints, neon colors, and mismatched patterns were in style. In the early-to-mid 1960s, London "Modernists" known as Mods influenced male fashion in Britain. Designers w ...
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