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Standard Brands

Standard Brands was a packaged foods company, formed in 1929 by J. P. Morgan & Co. with the merger of: Fleischmann CompanyRoyal Baking Powder Company of Canada (1929) - Toronto-based baking goods company (maker of Magic Baking Powder) founded by P. W. Gillett in 1852 CompanyChase & Sanborn Coffee CompanyBy 1940, it was the number-two brand of packaged goods after General Foods.

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