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Internet marketing

Marketing of products or services using digital technologies or digital tools Advertising revenue over time as a percent of US GDP, showing rise in digital advertising since 1995 at the expense of print media (graph from 2017) Marketing Key concepts Account-based marketing Activation Annoyance factor Attribution Distribution Brand licensing Brand management Cannibalization Co-creation Communications Consumer behaviour Consumer culture Digital marketing Dominance Effectiveness Ethics Horizontal integration Influencer marketing Management Mix Pricing Product marketing Promotion Retail S-T-P Segmentation Targeting Positioning Service Social marketing Strategy Vertical integration Promotional content Advertising Ambush marketing Branding Corporate anniversary Direct marketing Franchising Gender in advertising Label Loyalty marketing Mobile marketing On-hold messaging Personal selling Premiums Prizes Product placement Propaganda Publicity Sales promotion Sex in advertising Underwriting spot Promotional media Behavioral targeting Brand ambassador Counter display unit Display advertising Display stand Drip marketing Endcap Gondola In-game advertising Mobile advertising Native advertising New media Online advertising Out-of-home advertising Point of sale Product demonstration Promotional merchandise Merchandising Promotional representative Visual merchandising Web banner Word-of-mouth Research Market research Marketing research Mystery shopping Consumer research vte Digital marketing is a component of marketing that uses digital technologies such as desktop computers, mobile phones, and other digital media platforms to promote products and services.

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