Topic summary
Zillow Group
Extracted from the Wikipedia article Zillow.
Business model
Zillow Group Inc is a real estate marketplace company that provides information and services related to selling, buying, renting, and financing through its platform, which is accessible through a website and mobile application. In 2022 the company announced a "housing super app" business strategy in which the Zillow platform would facilitate all components of the home buying, selling, and renting process, from initial property searches to closing to moving. This new business model is structured around five pillars of growth: touring, financing, expanding seller solutions, enhancing partner network, and integrating services. Zillow executives have stated that by focusing on these growth metrics, the company can increase both the total number of customer transactions and the revenue per customer transaction.