Virtual dress-up game

A virtual dress-up game, also known as a fashion video game, is a genre of video game which involves customising the appearance of characters using things such as clothing, hair and makeup. This genre has a female-heavy audience. The first commercially successful video game marketed for girls was Barbie Fashion Designer, an example of a virtual dress-up game. In 2012, dress-up games were one of the top three most popular video game categories among tween girls.