Topic summary
Virtual MVPD
Extracted from the Wikipedia article Multichannel television in the United States.
Virtual MVPD, TV Everywhere, and over-the-top media services
The subscription television market in the U.S. began to erode in the 2010s due to multiple factors. Some have cited higher costs due to deregulation of cable television and tied selling practices (which force subscribers to pay monthly for a large bundle of unwanted channels to receive a few desired programs). Over-the-topvideo on demand services, such as Netflix, have also appealed to changing viewing habits, such as the growth of mobile device usage for media consumption. The market trend of cord cutters has seen viewers cutting back or dropping their television subscriptions in favor of using a mixture of sources, such as terrestrial television and internet streaming services, as an alternative.