Virgin TV

Virgin TV is a digital pay cable television service in the United Kingdom, owned by Liberty Global (50%) and Telefónica (50%) after merging its UK businesses to form Virgin Media O2. Its origins date from NTL and Telewest, formerly two of the UK's largest cable operators, which merged on 6 March 2006. All NTL:Telewest services were rebranded as Virgin Media in February 2007. Since the acquisition of Smallworld Cable in 2014, Virgin is the sole national cable TV provider in Great Britain. Currently about 51% of UK households have access to Virgin's network, which is independent from BT's Openreach network.

Virgin ranks as the UK's second-largest pay TV service, and the service is provided in conjunction with Virgin Media broadband and phone. As of Q3 2007, it had 3.6 million subscribers, compared to 8.2 million on its traditional rival Sky. As of 2009, Virgin's digital cable television currently uses the Nagravision 3 conditional access system. The service was fully digitalised in 2013 based on DVB-C standard.

From November 2016, the service's flagship set top box is the TiVo-powered Virgin V6 Box, and then the Virgin TV 360 which has an updated HORIZON interface, competing with Sky Q.

On 22 April 2022, Virgin Media launched the IPTV service Virgin Media Stream which was renamed to Virgin Media Flex in October 2024 and relies entirely on the company's fixed-line broadband internet delivery. Existing customers of the old Virgin cable TV system have been gradually migrated to the new service before the imminent closure of the old Virgin TV and enabling cable infrastructure upgrading from hybrid fiber-coaxial to full fibre.