Topic summary
Virgin Mastertronic
Extracted from the Wikipedia article Virgin Interactive Entertainment.
Purchase of Mastertronic and rebranding to Virgin Mastertronic (1987–1991)
1987 marked a turning point for Virgin after its acquisition of struggling distributor Mastertronic. Mastertronic had opened its North American headquarters in Irvine, California just a year earlier to build on its success at home (UK), though growth exhausted its resources after expanding in Europe and acquiring publisher Melbourne House. Richard Branson stepped in and offered to buy 45 percent of Mastertronic stake, in exchange Mastertronic joined the Virgin Group. Later Virgin would acquire also the rest 55% of Mastertronic.