Time Magazine

20th century

After Time began publishing weekly in March 1923, Roy Larsen increased its circulation by using U.S. radio and movie theaters worldwide. It often promoted both Time magazine and U.S. political and corporate interests. According to The March of Time, in 1924 Larsen brought Time into the infant radio business by broadcasting a 15-minute quiz show called Pop Question, which survived until 1925. In 1928, Larsen "undertook the weekly broadcast of a 10-minute programme series of brief news summaries, drawn from current issues of Time magazine ... which was originally broadcast over 33 stations throughout the United States".