Tasting room

A tasting room is a part of a winery or brewery, typically located on the premises of the winery or brewery's production facilities, at which guests may sample the winery or brewery's products. Originally an informal public relations outreach effort of wineries and breweries to encourage visitors and build brand awareness and loyalty by dispensing free wine, beer, whiskey, sake, etc., tasting rooms have increasingly become sophisticated profit centers of winery operations, earning money by charging tasting fees, selling products directly to consumers, signing new members to the winery or brewery's members club, hosting weddings and other public and private events, and selling various wine, beer, whiskey, sake, etc. gift-related goods.