TV3 (Swedish TV channel)

TV3 (TV tre) is a Swedish pay television channel owned by Viaplay Group. It was launched on 31 December 1987 by businessman Jan Stenbeck.

The channel was initially broadcast across all of Scandinavia. In 1990, separate Danish and Norwegian feeds were launched. The channel's name refers to its launch at a time when television in Sweden was dominated by the twochannels of SVT.