Swan Vesta

Swan Vestas is a brand of matches. Shorter than normal pocket matches, they are particularly popular with smokers and have long used the tagline "the smoker's match", although this has been replaced by the prefix "the original" on the current packaging. Until 2018 they were "strike-anywhere" matches, but in response to a change in EU regulations banning the necessary chemicals Swan Vestas were changed to be safety matches.

Swan Vestas matches are manufactured under the House of Swan brand, which is also responsible for making other smoking accessories such as cigarette papers, flints and filter tips. The matches are manufactured by Swedish Match in Sweden using local, sustainably grown aspen.