Subjective probability

Personal probabilities and objective methods for constructing priors

Following the work on expected utilitytheory of Ramsey and von Neumann, decision-theorists have accounted for rational behavior using a probability distribution for the agent. Johann Pfanzagl completed the Theory of Games and Economic Behavior by providing an axiomatization of subjective probability and utility, a task left uncompleted by von Neumann and Oskar Morgenstern: their original theory supposed that all the agents had the same probability distribution, as a convenience. Pfanzagl's axiomatization was endorsed by Oskar Morgenstern: "Von Neumann and I have anticipated ... [the question whether probabilities] might, perhaps more typically, be subjective and have stated specifically that in the latter case axioms could be found from which could derive the desired numerical utility together with a number for the probabilities (cf. p. 19 of The Theory of Games and Economic Behavior). We did not carry this out; it was demonstrated by Pfanzagl ... with all the necessary rigor".