Strategic communication

Style of organizational communication Strategic communication is the purposeful use of communication by an organization to reach a specific goal. Organizations like governments, corporations, NGOs and militaries seeking to communicate a concept, process, or data to satisfy their organizational or strategic goals will use strategic communication. The modern process features advanced planning, international telecommunications, and dedicated global network assets. Targeted organizational goals can include commercial, non-commercial, military business, combat, political warfare and logistic goals. Strategic communication can either be internal or external to the organization. The interdisciplinary study of strategic communications includes organizational communication, management, military history, mass communication, PR, advertising and marketing. Definitions Strategic communication refers to policy-making and guidance for consistent information activity within an organization and between organizations. Equivalent business management terms include integrated (marketing) communication, organizational communication, corporate communication, institutional communication, etc. (see paragra