Statistical bias

Statistical bias can have significant real world implications as data is used to inform decision making across a wide variety of processes in society. Data is used to inform lawmaking, industry regulation, corporate marketing and distribution tactics, and institutional policies in organizations and workplaces. Therefore, there can be significant implications if statistical bias is not accounted for and controlled. For example, if a pharmaceutical company wishes to explore the effect of a medication on the common cold but the data sample only includes men, any conclusions made from that data will be biased towards how the medication affects men rather than people in general. That means the information would be incomplete and not useful for deciding if the medication is ready for release in the general public. In this scenario, the bias can be addressed by broadening the sample. This sampling error is only one of the ways in which data can be biased.