St Helena

Tourism

St Helena Tourism updated its tourism marketing strategy in 2018. This outlined the targeted markets and Saint Helena's strengths, weaknesses, opportunities, and threats. It also outlined the unique selling points of the island, including nature (whale sharks and wirebirds), Saint culture (safer environment), walking and hiking, diving, arts and crafts, twin destination with South Africa, photography, running, history and heritage (Napoleon), stargazing, and food and drink.