Topic summary
Square pixel

Extracted from the Wikipedia article Pixel aspect ratio.
Issues of non-square pixels
Directly mapping an image with a certain pixel aspect ratio on a device whose pixel aspect ratio is different makes the image look unnaturally stretched or squashed in either the horizontal or vertical direction. For example, a circle generated for a computer display with square pixels looks like a vertical ellipse on a standard-definition NTSC television that uses vertically rectangular pixels. This issue is more evident on wide-screen TVs.