Social web

The social web is a set of social relations that link people through the World Wide Web. The social web encompasses how websites and software are designed and developed in order to support and foster social interaction. These online social interactions form the basis of much online activity including online shopping, education, gaming and social networking services. The social aspect of Web 2.0 communication has been to facilitate interaction between people with similar tastes. These tastes vary depending on who the target audience is, and what they are looking for. For individuals working in the public relation department, the job is consistently changing and the impact is coming from the social web. The influence held by the social network is large and ever changing.

As communication on the internet increases, information about social relationships becomes more available. Social Networks such as Facebook enable people and organizations to c. Today hundreds of millions of people are using social media to stay connected with their peers, discover new connections, and share photos, videos, bookmarks, and blogs. Social networks are available on smartphones. By the second quarter in 2017, Facebook reported 1.86 billion members, and, in 2008, MySpace occupied 100 million users and YouTube had more than 100 million videos and 2.9 million user channels, and these numbers are consistently growing. The social Web is undergoing a transformation, moving beyond simple web applications, that connects individuals to a new way of life.