Snap, Inc.

2018 redesign

Due to the redesign and other market factors in 2018, such as the growth of Instagram Stories and WhatsApp Status, Daily Active Users (DAU) of the app only rose 2% from Q4 2017. Snap, Inc. stock fell more than 15% in after-hours trading following the earnings report release. Growth of daily active users slowed in Q1 2018, and the growth rate for Q2 2018 was "planned to decelerate rapidly from Q1 levels." Snap, Inc. has commented on the redesign, saying, "We have also started to realise some of the positive benefits [of the redesign], including increased new user retention for older users." Some publishers commented that the turn towards the older demographic could spell the start of a decline for the app.