Scotch Cup

History

The World Curling Championships began in 1959 as the Scotch Cup. The Scotch Cup was created by Toronto public relations executive and former sports journalist Stanley D. Houston on behalf of the Scotch Whisky Association, a client of Houston's agency Public Relations Services Limited, which was looking to generate increased North American exposure for its products. The first three Cups were contested between men's teams from Scotland and Canada. The United States joined the Scotch Cup in 1961, and Sweden also joined the next year. Canada won the first six world titles, of which the legendary rink skipped by Ernie Richardson earned four. The United States was the first country to break Canada's streak, winning their first world title in 1965. By 1967, Norway, Switzerland, France, and Germany were added to the Scotch Cup, and Scotland won their first title, while Canada finished without a medal for the first time. The tournament was renamed the Air Canada Silver Broom the year after that, and Canada strung together five consecutive world titles starting in that year.