Reigning Champ

Reigning Champ is a Canadian streetwear and athleisure brand based in Vancouver and founded in 2007 by Craig Atkinson, who also founded wings+horns.

The brand focuses on caps, t-shirts, hoodies, sweatpants, shorts, and tank tops in cotton, heavyweight fleece, and Merino wool. Reigning Champ is sold at 130 retailers worldwide.

In 2021 Reigning Champ was acquired by Canadian apparel retailer Aritzia at a valuation of $63 million.