Topic summary
Puma AG
Extracted from the Wikipedia article Puma (brand).
2010 onward
In 2010, Puma bought Cobra Golf, and in 2010 bought bodywear and socks company Dobotex. In July 2011, the company completed a conversion from an Aktiengesellschaft (German public limited company) to a Societas Europaea, the European Union-wide equivalent, changing its name from Puma AG Rudolf Dassler Sport to Puma SE. At the same time, Franz Koch replaced the long-serving Jochen Zeitz as the firm's chief executive officer (CEO), with Zeitz becoming chairman. Starting in July 2013, the company was led by former football professional Bjørn Gulden. In 2022 Arne Freundt was appointed CEO .