Topic summary
Prime Day
Extracted from the Wikipedia article Amazon Prime.
Prime Day
On July 15, 2015, to commemorate the website's 20th anniversary, Amazon held its first Prime Day. The event is characterized by a number of sales and promotions exclusive to Amazon Prime subscribers, with Amazon initially promoting that it would feature "more deals than Black Friday". The inaugural Prime Day faced criticism over the quality of the discounts offered, with many of them being tied to items not in high demand. Some users jokingly described the event as a "yard sale", and Walmart also countered the event with a promotional blog post arguing that customers "shouldn't have to pay $100 to find great deals". Amazon defended criticism of the event, stating that order volume on the website had "surpassed" Black Friday sales in 2014. That same month, Amazon Prime announced that it had signed Jeremy Clarkson, Richard Hammond, and James May, formerly of BBC's Top Gear, to begin working on The Grand Tour for Amazon Prime Video, which was released in 2016.