Power-pop

1960s: Origins and precursors

Power pop originated in the late 1960s as young music fans began to rebel against the emerging pretensions of rock music. During this period, a schism developed between "serious" artists who rejected pop and "crassly commercial" pop acts who embraced their teenybopper audience. Greg Shaw credited the Who as the starting point for power pop, whereas Carl Caferelli (writing in Borack's book) said that "the story really begins circa 1964, with the commercial ascension of the Beatles in America." Caferelli also recognized the Beatles as the embodiment of the "pop band" ideal. According to The Rolling Stone Encyclopedia of Rock & Roll, British Invasion bands, particularly the Merseybeat sound first popularised by the Beatles and its "jangly guitars, pleasant melodies, immaculate vocal harmonies, and a general air of teenage innocence", were a key influence on 1970s power-pop bands such as the Raspberries, Big Star, the Knack and XTC.