Topic summary
Peachpit Press
Extracted from the Wikipedia article Peachpit.
History
Peachpit Press was founded in 1986 by Ted Nace and Michael Gardner, and the two co-authored the company's first book, LaserJet Unlimited. Gardner served on the board of the company from 1986 to 1994 but did not take an active role in the company. Nace and Gardner named the company Peachpit because at the time, Nace and several of his friends were "living and working in a peach colored house in Berkeley that was such a dump it was considered a 'pit.'" Computer writer Elaine Weinmann described how Nace let authors typeset and illustrate their own books and described his publishing approach as user-friendly and innovative. The company grew in size and sales, and had a publishing orientation towards books relating to Apple computers, and was described as a leader in books about digital graphics. Nace served as publisher from 1986 until 1996, when Nancy Aldrich-Ruenzel assumed the publisher position. In 1994, Nace sold Peachpit Press to London-based media conglomerate Pearson PLC. Peachpit continued to operate out of Berkeley until a move to San Francisco in 2012.