Park Avenue South

20th century

A tradition was introduced in 1945 as a memorial to American soldiers killed in action, whereby Christmas trees are placed in the median and lit up on the first Sunday in December at Brick Presbyterian Church. On May 5, 1959, the New York City Council voted 20–1 to change the name of Fourth Avenue between 17th and 32nd Streets to Park Avenue South. The renaming, along with a ban on overhanging signs along the newly renamed Park Avenue South, was intended to improve the character of the avenue. Unlike with the earlier renamings of Park Avenue, the address numbers of Park Avenue South continued from those on the remaining section of Fourth Avenue. The Pan Am Building (now MetLife Building), in between the Park Avenue Viaduct's legs north of Grand Central Terminal, was opened in 1963.