OODA loop

The OODA loop (observe, orient, decide, act loop) is a decision-making model developed by United States Air Force Colonel John Boyd in the early 1970s. He applied the concept to the combat operations process, often at the operational level during military campaigns. The loop includes continuous collection of feedback and observations. This enables late commitment, which is an important element of agility. This is in contrast to the PDCA (plan–do–check–act) cycle which requires early commitment. It is often applied to understand commercial operations and learning processes. The approach explains how agility can overcome raw power in dealing with human opponents.