Nick Jr

Just for Me/Play to Learn (1994–2003)

Nick Jr. received a new rebrand produced by Pittard Sullivan on April 1, 1996 (1996-04-01). On September 8, the first episode of Blue's Clues premiered in primetime on Nick at Nite, then aired on Nick Jr. the next day. Blue's Clues quickly deposed Gullah Gullah Island as Nick Jr.'s most popular series. Rugrats was pushed out of Nick Jr.'s lineup after May 2, 1997, to make room for second showings of Little Bear and Blue's Clues. The Wubbulous World of Dr. Seuss replaced Papa Beaver's Storytime on October 7, 1997, after a series of occasional airings on the block from October 21, 1996, to February 1997. On March 16, 1998, the "nickjr.com" website was launched. Later that year, Nick Jr. rebranded again and introduced the "Just for Me" slogan. A sign-on and sign-off bumper featuring the "Just for Me" slogan was used on Nick Jr. video releases from 2000–04.