Motor neurone disease

Society and culture

In August 2014, the "Ice Bucket Challenge" to raise money for ALS research went viral online. Participants filmed themselves filling a bucket full of ice water and pouring it onto themselves; they then nominated other individuals to do the same. Many participants donated to ALS research at the ALS Association, the ALS Therapy Development Institute, ALS Society of Canada, or Motor Neurone Disease Association in the UK.