Monster Energy

Monster Energy is a brand of energy drinks that was created by Hansen Natural Company (now Monster Beverage Corporation) in April 2002 and released to the public with its original flavor on April 18, 2002. In 2022, Monster Energy had a 30.1% share of the American energy drink market, the second-highest after Red Bull. As of March 2026, there are over 300 different flavors under the Monster brand worldwide, including its core Monster Energy line, Java Monster, Zero Ultra, Juice, Maxx, Hydro, HydroSport, Nitro, Shot, Nitrous, XXL, BFC, Extra Strength, Dragon Tea, Muscle, Import, Export, Coffee, Unleaded, Assault, Punch and Rehab.

Monster Energy is known for its sponsorship and support of action sports, including motorsport racing, motocross, skateboarding, surfing, snowboarding, BMX, freeride mountain biking and MMA. The company sponsors major events and series such as the X Games, Ultimate Fighting Championship (UFC), ONE Championship, MotoGP, Monster Energy AMA Supercross, Stab High surf event, FIA World Rallycross Championship and Monster Energy NASCAR Cup Series (2017–19).Monster also partners with other major sports organizations including the Big 12 Conference, the Invictus Games, and the PBR: Unleash the BeastProfessional Bull Riders tour.It also supports Kawasaki Motors Racing team, F1 team McLaren, as well as Mercedes-Benz Formula One drivers, and Dreyer & Reinbold Racing's Nitro Rallycross drivers.

Prominent athletes with the brand include golfer Tiger Woods, UFC champions Jon "Bones" Jones, Justin Gaethje, and extreme sports athletes such as skateboarder Nyjah Huston, surfer Yago Dora, and FMX bikers Taka Higashino, Axell Hodges, and Cam Zink. The company also promotes a number of bands and artists, such as Post Malone, Spiritbox, Morgan Wallen, and Fetty Wap. Other artist include Iggy Azalea, French Montana, 21 Savage, Anthrax, Machine Gun Kelly, Poppy, Papa Roach, and Five Finger Death Punch.