Topic summary
Monarch Press
Extracted from the Wikipedia article Simon & Schuster.
Expansion
In the 1950s and 1960s, many publishers including Simon & Schuster turned toward educational publishing due to the baby boom market. Pocket Books focused on paperbacks for the educational market instead of textbooks and started the Washington Square Press imprint in 1959. By 1964, it had published more than 200 titles and was expected to put out another 400 by the end of that year. Books published under the imprint included classic reprints such as Lorna Doone, Ivanhoe, Tom Sawyer, Huckleberry Finn, and Robinson Crusoe. In 1967, Simon & Schuster acquired Monarch Press Publishing, Inc. with its extensive line of college and high school study guides.