Mobile advertising

Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear embedded in a mobile web site.

It is estimated that global mobile app-installed ads accounted for two-thirds of all mobile advertising revenue in 2023 and made $315 billion. This segment is projected to have a double-digit growth rate until 2027.

Other ways mobile advertising can be purchased include working with a mobile demand-side platform, in which ad impressions are bought in real-time on an ad exchange.