Mega Brands

Mega Brands Inc. (formerly Mega Bloks Inc. and Ritvik Holdings) is a Canadian children's toy company. Currently a wholly owned subsidiary of Mattel, the company distributes a wide range of construction toys, puzzles, and craft-based products. Mega Bloks, a line of construction set toys, is its most popular product. Its other brands include Mega Construx, Mega Puzzles, and Board Dudes.

In 2016, Mega Brands' Bloks was the second in worldwide sales (11%) of toy construction building sets.