Topic summary
Media outlet
Extracted from the Wikipedia article Mass media.
Mainstream media
In common usage, the term "mass" denotes not that a given number of individuals receives the products, but rather that the products are available in principle to a plurality of recipients. The term "mass media" is sometimes used as a synonym for "mainstream media". However, mass media may include alternative media outlets that employ mass communication technology, even if their audience is smaller than mainstream media. In contrast, mainstream media are distinguished from alternative media by their content and point of view.