Topic summary
Media mix
Extracted from the Wikipedia article Media franchise.
Japan
In Japanese culture and entertainment, media mix (wasei-eigo: メディアミックス, mediamikkusu) is a strategy to disperse content across multiple representations: different broadcast media, gaming technologies, cell phones, toys, amusement parks, and other methods. It is the Japanese term for a transmedia franchise, though more recent scholarship argues media mix is a field of research unto its own.