Max Steel

Max Steel is an American media franchise produced and owned by Mattel. Originally a line of action figures sold from 1999 to 2022, it expanded into animated and live-action films, animated television series, comics, and video games.

The original Max Steel animated series aired from 2000 to 2002, followed by nine direct-to-video films released annually from 2004 to 2012. After the September 11 attacks, the line faded in the United States but became a blockbuster in South America. Mattel revived the brand in 2013 with a rebooted series on Disney XD and a 2016 live-action film, which was a universally panned box office bomb.