Topic summary
Mass-market paperback
Extracted from the Wikipedia article Paperback.
1960s to present
Year-to-year mass-market paperback sales continued its decline into the new century. In 2011, mass-market paperbacks unit sales dropped by 23.4%, well below the 100 million units sold in 2010, and falling by almost 60% since 2008. And far below the 484 million units sold in 1998. In 2013, sales of mass-market paperback books fell 52% from 2010 levels, while the sales from ebooks doubled in 2011 from 2010. However, some publishers remained optimistic about the importance of mass-market paperbacks, citing their low consumer prices.