Mass customization

Technology that allows bespoke aspects in mass production Mass customization makes use of flexible computer-aided systems to produce custom products. Such systems combine the low unit costs of mass production processes with the flexibility of individual customization. Mass customization is the new frontier in business for both manufacturing and service industries. At its core, is an increase in variety and customization without a corresponding increase in costs. At its limit, it is the mass production of individually customized goods and services. At its best, it provides strategic advantage and economic value. Product design strategy Mass customization is a product design strategy and is currently used with both delayed differentiation and modular design to enhance the value delivered to customers. Mass customization is the method of, "effectively postponing the task of differentiating a product for a specific customer until the latest possible point in the supply network". From a collaborative engineering perspective, mass customization can be viewed as collaborative efforts between customers and manufacturers, who have different sets of priorities and need to jointly search for