Marketing Requirements Document

A market requirements document (MRD) in project management and systems engineering, is a document that expresses the customer's wants and needs for the product or service. It is typically written as a part of product marketing or product management. The document should explain: What (new) product is being discussedWho the target customers areWhat products are in competition with the proposed oneWhy customers are likely to want this product.What holds the customers back from purchasing the product.See alsoProduct requirements documentRequirements managementUser requirements documentReferences