Mahendra Soni

Indian film producer and media executive Mahendra SoniOccupationsFilm producer, media executive, entrepreneurYears active1995–presentOrganization(s)SVF Entertainment; HoichoiKnown forCo-founding SVF Entertainment and Hoichoi Mahendra Soni is an Indian film producer, media executive and entrepreneur. He is the co-founder and director of SVF Entertainment Private Limited, a Kolkata-based media and entertainment company associated with Bengali cinema, television, music, film distribution, cinema exhibition and streaming. He is also a co-founder of Hoichoi, a Bengali-language video streaming platform launched by SVF in 2017. Career SVF Entertainment Soni co-founded Shree Venkatesh Films, later known as SVF Entertainment, with Cousin brother Shrikant Mohta in the 1990s. According to The Economic Times, Soni and Mohta were cousins who did not come from a film background and were earlier associated with a family business before entering film distribution and production. ThePrint reported that the two entered the film business in the early 1990s and later moved from film distribution into producing Bengali films. SVF's first film production was Bhai Amar Bhai, released in 1995 according