Maestro concept

The Maestro concept is a time-management technique used in journalism in order to assist the newsroom to work in a project-based, teamwork-intensive manner by "thinking like a reader".

The Maestro concept begins with a "great story idea" that is generated through collaborative meetings to shape stories before they are written and integrates writing, editing, photography, art, and design. The Maestro concept is not applied to all stories all the time. The concept applies only to those stories that are integrated with photographs, design elements, and infographics. It is a method designed to improve presentation of important stories through teamwork that brings the story to life and results in high impact and high readership.