Topic summary
Live stream
Extracted from the Wikipedia article Live streaming.
Social media
However, live stream commerce today enables sellers to showcase products through streamers, mimicking in-store sales tactics to encourage customer purchases. Chinese live stream-based retailing has contributed significantly to the country’s e-commerce sector, with reports estimating revenues in the tens of billions of pounds. The McKinsey report also demonstrates that live stream commerce is expanding in China, the sales from live stream commerce were expected to achieve $423 billion by 2022,. It is expected the US live streaming industry will grow from $17 billion in 2022 to $55 billion by 2026.