Topic summary
Lad mags
Extracted from the Wikipedia article Lad mag.
Emergence of lad mags
Through the 1980s, efforts were made to create a market for lifestyle magazines for younger men, without success: magazines such as Cosmo Man and The Hit were short-lived failures. In 1994, linked to the wider development of lad culture, two new magazines found a formula that worked: IPC's Loaded and EMAP Metro's FHM. Both magazines were selling hundreds of thousands of copies shortly after launch/relaunch.