Lumpens

South Korean video production company Lumpens (Korean: 룸펜스) is a South Korean-based video production company formed and led by art director Yong-seok Choi. The team includes directors and producers specializing in music videos, television advertisements, experimental films, graphic design, and visual art.[citation needed] Background Starting as a visual art production company by Yeon-seok Choi, 'Lumpens' was a nickname given to Choi by a college professor referring to the German insult. The company initially focused on commercials and fashion shoots. In 2010, their V.A.J.P (Visual Art Jam Performance) garnered some attention, but Choi says the first real recognition came after he showcased a 3D version of animation Robot Taekwon V at a fan convention in January 2011. As part of 'thecreatorsproject', they began making popular music videos with Yoon Mi-rae, working with her on the music video for "Get It In" in 2011. Since then, they have worked with various South Korean artists, including BTS, MFBTY, Cho Yong-pil, Rain, Lee Hyori, Sistar, Wonder Girls, Younha, Hyuna, Spica, ENHYPEN and IU among others. When discussing the filming of Sunmi's Lalalay music video, she remarked, "