Kantar Group

British market research company Kantar Group Ltd.TypePrivate Limited CompanyIndustryMarket researchFounded1992 (as the Market Research, Insight and Consultancy division of WPP)HeadquartersLondon, England, UKKey peoplePaul Zwillenberg (CEO)ProductsMarket researchData investment Management consultancyOwnerBain Capital (60%) WPP Group (40%)Websitewww.kantar.com Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 20,000 employees across over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour, design strategy and public opinion. Kantar's majority is owned by Bain Capital Private Equity since July 2019, when WPP sold a 60% stake of the company for $3.1 billion, at a valuation of $4.0 billion. History Leadership On 24 October 2018 it was announced that the WPP board approved the plans to sell Kantar Group. On December 2019, Eric Salama stepped down as the CEO of Kantar Group. Eric Salama had been with Kantar since it was bought by WPP in 1988. In January 2020, Ian Griffiths (former