Interactive Advertising Bureau

The Interactive Advertising Bureau (IAB) is an American advertising trade association and lobbying group that advocates for the interests of the online advertising industry. The organization develops industry standards, conducts research, and provides legal support for its members, which include many of the most prominent media and tech companies globally, primarily in the United States, Canada, and Europe.

The IAB actively lobbies against stringent online privacy legislation, arguing that strict regulations harm the digital economy. The organization has faced significant criticism from privacy advocates for drafting self-regulatory frameworks—such as the Transparency and Consent Framework in Europe—which critics argue were designed to legitimize and enable widespread user tracking rather than protect consumer privacy.