Indie films

Co-optation

Hollywood was producing these three different classes of feature films by means of three different types of producers. The superior products were the large, budget blockbusters and high-cost star vehicles marketed by the six major studio producer-distributors. Budgets on the major studios' pictures averaged $100 million, with approximately one-third of it spent on marketing because of the large release campaigns. Another class of Hollywood feature film included art films, specialty films, and other niche-market fare controlled by the conglomerates' indie subsidiaries. Budgets on these indie films averaged $40 million per release in the early 2000s, with $10 million to $15 million spent on marketing (MPA, 2006:12). The final class of film consisted of genre and specialty films whose release campaigns were administered by independent producer-distributors with only a few dozen or possibly a few hundred screens in select urban markets. Films like these usually cost less than $10 million, but frequently less than $5 million, with small marketing budgets that escalate if and when a particular film performs.