Illusory correlation

In psychology, illusory correlation is the phenomenon of perceiving a relationship between variables (typically people, events, or behaviors) even when no such relationship exists. A false association may be formed because rare or novel occurrences are more salient and therefore tend to capture one's attention. This phenomenon is one way stereotypes form and endure. Hamilton & Rose (1980) found that stereotypes can lead people to expect certain groups and traits to fit together, and then to overestimate the frequency of such co-occurrences. These stereotypes can be learned and perpetuated without any actual contact occurring between the holder of the stereotype and the group it is about.