I Borghi più belli d'Italia

I borghi più belli d'Italia (Italian:) is a non-profit private association of small Italian towns of strong historical and artistic interest. It was founded in March 2001 on the initiative of the Tourism Council of the National Association of Italian Municipalities, with the aim of preserving and maintaining villages of quality heritage. Its motto is Il fascino dell'Italia nascosta ("The charm of hidden Italy").

Participants in the group are small population centres which risk neglect and abandonment because they lie outside the main tourist circuits. Initially they comprised about a hundred villages, but had increased to 361 in 2023.

In 2012, the Italian association was one of the founding members of the international association The Most Beautiful Villages in the World, a private organization that brings together various territorial associations promoting small inhabited centres of particular historical and landscape interest.